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About

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2018-2021

Tune Up Fitness

Branding & Design

Tune Up Fitness is a health and wellness company that offers products and education focused on helping people alleviate physical pain and stress, improve athletic performance, and ultimately, move better in their bodies.

When I joined the Tune Up Fitness team, I was tasked with creating graphics to support all marketing efforts, refreshing and maintaining brand guidelines, updating physical packaging for retail, and coding and developing landing and site pages.

Artwork

Every month, we chose a theme to guide and focus the topics we covered in our blog posts, newsletters, and social media channels. Each article featured hero artwork that was then used to update our social media cover photos and keep our community engaged.

Artwork

Every month, we chose a theme to guide and focus the topics we covered in our blog posts, newsletters, and social media channels. Each article featured hero artwork that was then used to update our social media cover photos and keep our community engaged.

Artwork

Every month, we chose a theme to guide and focus the topics we covered in our blog posts, newsletters, and social media channels. Each article featured hero artwork that was then used to update our social media cover photos and keep our community engaged.

Packaging

We updated the packaging for all therapy ball products to create a more cohesive brand image and foster product familiarity and loyalty. We replaced traditional hang tags with a sleeker, higher-quality paper that wraps securely around the therapy ball products (since the old hang tags often damaged, warped, or fell off). These wraps also provided more space to explain the product's benefits and uses, and allowed the products to be neatly displayed on shelves and in cases with minimal movement.

Packaging

We updated the packaging for all therapy ball products to create a more cohesive brand image and foster product familiarity and loyalty. We replaced traditional hang tags with a sleeker, higher-quality paper that wraps securely around the therapy ball products (since the old hang tags often damaged, warped, or fell off). These wraps also provided more space to explain the product's benefits and uses, and allowed the products to be neatly displayed on shelves and in cases with minimal movement.

Packaging

We updated the packaging for all therapy ball products to create a more cohesive brand image and foster product familiarity and loyalty. We replaced traditional hang tags with a sleeker, higher-quality paper that wraps securely around the therapy ball products (since the old hang tags often damaged, warped, or fell off). These wraps also provided more space to explain the product's benefits and uses, and allowed the products to be neatly displayed on shelves and in cases with minimal movement.

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Black Friday / Cyber Monday

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Black Friday / Cyber Monday

Prev. project

Black Friday / Cyber Monday

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© 2025 Clarence Johnson

© 2025 Clarence Johnson

© 2025 Clarence Johnson