Drip - BF/CM

Every year, Drip launches a one-stop-shop resource center for Black Friday/Cyber Monday marketing tactics and strategies. I worked with our Senior Copywriter to concept this idea of merging the "journey through a motherboard" (to touch on the "cyber-ness" of this holiday) with the steps it takes to reach success for the upcoming BF/CM season.

We offered seven blog posts and an email course offering more content.