2015 - 2018
The Ad Club
Art Direction & Design
The Ad Club is a nonprofit focused on networking, education, professional development, advocacy, and diversity for the New England marketing and communications industry. In 2015, I joined the team as an Art Director and drove the creative for all of their events and marketing efforts. Even though The Ad Club puts on over 30 events a year, the following projects were some of my favorites to work on.
The Women's Leadership Forum is dedicated to annually recognizing and honoring inspirational individuals for their leadership qualities and accomplishments. The theme for 2017 was 'HerStory,' so when I was presented with the concept, I thought of creating an intimate setting for the stage, almost like a coffee shop, to help attendees feel welcomed and relaxed, and extended that look and feel to the rest of necessary assets. For this project, I designed the stage, the event logo, the program book, and the event slides and programming, set up and maintained the event website, and created all marketing assets (emails, print, digital ads, etc.).
Media Innovation Day &
The Maven Awards
Media Innovation Day & The Maven Awards are a daylong event that covers new and emerging media and rapid marketing shifts impacting brands. Individuals, agencies, and marketing teams are awarded a Maven Award for innovative media campaigns, plans, and ideas throughout the day. For this project, I created the stage design, the program book, and the program slides and designed all creative marketing and promotional assets.
The Hatch Awards started over 60 years ago by The Ad Club and has grown into what is now known as the most significant creative marketing celebration in New England every year. It was a pleasure working on this project. The event branding, stage design, and show programming was done for us by the excellent creative minds at Black Math. I worked with their innovative team to create all print and digital marketing efforts and event signage and designed and maintained the website based on their visual guidelines.
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