The 2018 Women's Leadership Forum

The Women's Leadership Forum is dedicated to annually recognizing and honoring inspiring individuals for their leadership qualities and achievements. The theme for 2017 was 'HerStory,' so when I was given the concept, I envisioned creating a cozy, coffee shop-like setting for the stage to make attendees feel welcomed and relaxed.

My responsibility was to establish the event's look and feel, including designing the staging, show presentation, event website, the program book, and all marketing materials such as digital and print ads, social media posts, and emails.

I wanted to incorporate texture, so I decided on having a brick wall background for the stage and watercolor-like visuals to highlight the speakers.